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Management Team

Management Team
1. Francesca Moscatelli, MS - President, Integral Researchers
2. Dr. Thomas G. Goddard -

Francesca Moscatelli, MS

President, Integral Researchers
As President, Ms. Moscatelli charts Integral Researchers strategic direction and runs the day-to-day operations. She has over 20 years of experience in research and consulting. She focuses on qualitative research in both English and Spanish for both private and public sectors.

Ms. Moscatelli has been conducting qualitative research in both English and Spanish since 1988. Over the last 8 years, she has worked as a research consultant on many health and healthcare related issues. In this area, she has facilitated groups as varied as experts, opinion leaders, and physicians, including General Practitioners, Nurse Practitioners, Cardiologists, Oncologists and Gastro-interologists. She has also done work in beauty aids, alcoholic and non-alcoholic beverages, automotive, public health, television, and packaged goods.

Facilitating both face-to-face and online groups, in-depth interviews, friendship pairs, ethnography, online bulletin boards, mother/daughter pairs, user/non-user groups, she has experience in market research, social research, task orientation, ideation and consensus building.

Adapting to client needs, Ms. Moscatelli applies various qualitative methods based on the objectives of the client. Some examples of her diverse experience include:

  • Ms. Moscatelli conducted a national qualitative research study where she facilitated groups of general practitioners and specialists. The project had several parts, including a set of base-line groups, an educational slide show about gastro espophegeal reflux disease, and subsequent groups to asses if the information received by the doctors changed their opinion regarding the current protocol for the disease.
  • Ms. Moscatelli served as the principal investigator and facilitated groups in both English and Spanish of young Latina women regarding barriers to prenatal care for at risk youth.
  • Ms. Moscatelli has worked intensively on communication projects with ad agencies and utilizes projective techniques, story telling, timelines, diaries, photo journals and collages to meet the objectives of the client.

Before starting her own research practice, Ms. Moscatelli worked both domestically and internationally in the advertising business. Much of her training came from her early career at Chiat/Day (now known as TBWA/Chiat Day). She is a long-time member and former NY Chapter Chair of the Qualitative Research Consultants Association (QRCA) and now serves on the Technology and Mentoring Committees. Ms. Moscatelli received her B.A. in Mass Communication from Newcomb College (Tulane University) and her Masters in Social Research from Hunter College.